About a month ago, my son Ariel expressed that he wanted to work with me on my business development. Of course, I agreed as I loved the idea of father and son working hand in hand…but I also quickly realized that he is so much more talented than me in certain areas. (And I’m not just saying that because he’s my son!)
Many times, this scenario triggers us. We worry if someone is smarter, more creative, more detail-oriented, or otherwise better at doing something than we are. We compare ourselves to them and start to judge ourselves because we can’t do something as well or as fast as they can. However, working with people who excel in different areas is a huge benefit, for a number of reasons.
It’s kind of like when you’re building a house. If you hire only framers to build the entire house, then imagine what the drywall, let alone the plumbing and electrical will look like. And, to the same extent, you wouldn’t ask the carpet company to paint or the landscapers to take care of your interior decorating. Instead, you’d have to pick a variety of people, each of whom excel in these different areas to give you a quality finished product…a house you can be proud to call your home.
Well, the same is true when it comes to running your own business. Sure, you could do everything yourself—from setting up your website to marketing your goods and services to making sure all of your clients’ needs are always met—and you’d likely save some money by taking this route. But is that really what’s best for your company?
When you do things yourself, you often risk lowering the quality just because you’re not sure what you’re doing, you don’t know the tricks necessary to create higher quality results. At a minimum, you’re at least using up your valuable time…time that may be better spent in other areas, areas that you enjoy working on or that can provide a bigger return.
In fact, if you look at any successful company, you’ll see that they either hire out all of their different needs, outsourcing with multiple specialized companies, or they bring on employees that excel in these specific areas. They understand that everyone has their own strengths and the more you utilize them, the better your business will be.
So think about your own business for a moment. Who could you bring on, whether by hiring them outright or by simply contracting with them, that could handle some of your tasks better, faster, or more efficiently than you?
And if the thought of this makes you nervous, my suggestion is to just let it go. Think about what you can do with all of the time you’ll save by relieving yourself of these duties. Think of all the extra time you’ll have to focus on the things you love. On growing your business. On becoming a better you.